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Management Strategy - Correct Decision Making  Reasonable Arrangement  Effective Execution  Implementation and Inspection

"Fine" Implementation of "Refined Management"
"New" Exploring Enterprise Potential through Mechanism Innovation
"Active" Formulating Flexible Management Models
"Exquisite" Establishing a High-Efficiency Management Team

Talent Strategy - Introducing Urgently Needed Talent  Making Good Use of Existing Talent  Retaining Key Talent  Reserving Future Talent

Xinya Paper Group has consistently adhered to a people-oriented and technology-driven enterprise development strategy, insisting on stabilizing talent through innovation and mechanisms, valuing the introduction and cultivation of talent, and following a talent concept of high salary, high quality, and high efficiency. The introduction of various talents and the cultivation of a talent team have created a united, loyal, and high-quality team of business elites.

Technology Strategy - To do a good job, one must first sharpen their tools

Technological innovation is an important guarantee for the sustainable development of enterprises. Xinya Paper Group earnestly implements technology talent policies, providing a good environment for technological talent innovation and entrepreneurship. A provincial-level technology R&D center covering 6,000 square meters has been established, cultivating a large number of technology leaders and technical backbones. A technology cooperation mechanism combining production, learning, and research, with complementary advantages and shared benefits, has been adopted, absorbing technological strength from the Chinese Academy of Pulp and Paper Science, South China University of Technology, Shaanxi University of Science and Technology, and Tianjin University of Technology to seek technical support for enterprise development. R&D personnel have worked hard to overcome difficulties, achieving significant breakthroughs in 18 technical R&D fields, including new processes for producing cultural paper from straw pulp, new technologies for producing high-end packaging paper from cotton stalk pulp, recovery of alkali from straw semi-chemical pulp black liquor, mixed combustion of solid waste and activated sludge in papermaking, and recycling of white mud in papermaking, among others. The recovery of alkali from straw semi-chemical pulp black liquor has filled a gap in domestic alkali recovery processes and won the second prize for national energy conservation and emission reduction achievements.

Marketing Strategy - Able to Adapt to Terrain  Able to Establish Military Might  Skilled in Techniques  Invincible in Battle

A first-class marketing team, a sound marketing mechanism, and a complete After-sale Service system provide strong guarantees for products to occupy the international market.

Industrial Structure Strategy - Synthesize to Strengthen Power  Divide Troops to Win

The enterprise takes pulp and paper making as the leading industry, integrating cogeneration, pharmaceutical chemicals, logistics and trade, machinery manufacturing, forest base development, and comprehensive environmental governance, forming a scientific industrial chain that generates strong combat effectiveness.